Since 1985 Patagonia has awarded over 19 million Patagonian dollars in grants to grass roots environmental groups making a difference in their local communities. Now, Patagonia has gone one step beyond by forming an alliance of businesses that also commit to contribute 1% of net annual sales to affect real change in their part of the world. Global Pursuit will become a member in July of 2007.
This will pave the way for more corporate responsibility in the business world and will recognize the patronage of conscientious consumers. For more information check out onepercentfortheplanet.org. For 2008-2009 Freedom to Roam, a long-term initiative, is dedicated to establishing migration wildways for animals between protected areas. Patagonia’s partners in Freedom to Roam include other companies, conservation organizations and recreation groups.